Ideas, projects and SartUp that simplify life and make money travel online: from Crowdfunding to Social Lending, thanks to the web, money gains a social value.
Numerous magazines and international magazines, a little less in Italy, dedicate weekly space to the so-called FinTech , a new way of doing finance through innovations and the most advanced web platforms, a new field of the economy that every day overlooks startups and farsighted companies with some common strategic traits. Firstly, a ” disruptive ” approach to the old finance and the “bad practices” that in the past have characterized the sector (an example of all the high risk speculation by financial operators, which led to the crisis of 2008 / 09). Secondly, the trend towards ” mobile-first ” (or, in general, to ” online-only “, given that the business applies exclusively to internet platforms). And finally, a philosophy of development linked to the social utility of the new business.
In most cases, therefore, they are Start Up, not tied to the traditional paradigms of the economy, which are ready to intercept the new needs of the consumer / investor and translate them into practice in a “smart”, simple and flexible way. And above all the result of an idea in many brilliant cases.
Some examples? The security of the management of its financial portfolio, the speed in money transfers, the management via mobile or, in the case of peer to peer lending, the simplicity and immediacy in access to credit with respect to bank procedures, linked to a social and support and almost direct help towards other people who have a need to meet.
Social utility is one of the factors that brought and leads Fintech to a constant and continuous expansion, an end that finds much consensus among web users and among the big inventors of what made the web an integral part of life of all. An example is given by the founder of Twitter, Jack Dorsey, who decided to invest in Square , a platform that aims to improve electronic payment transactions through the analysis of taxation, financial forecasts and customer assistance in the diversification of own portfolio of investments.
And speaking of Big, let’s see who, on a global level, are the most famous startuppers, AD, entrepreneurs who entered the financial market with this innovative key.
Most are men, but two women are cropping up an important space lately. They are Claire Cockerton, English, Level39’s manager, but above all CEO of Innovative Finance , which deals with financial transactions carried out on tech platforms related to smartcity. The other is the American Shivani Siroya, founder of InVenture , a company that deals with access to credit for small and medium-sized businesses through online and mobile platforms, with a particular focus on the emerging markets of India and Mexico.
In general, the most successful innovators operate in countries where finance plays a leading role in the economy: the United States, Canada and Britain.
Stephen Ufford arrives from the USA, who has repeatedly ventured into start-up projects of financial start-ups succeeding in bringing four companies to success, including Truliio, which deals with the financial reputation of companies and investors through the verification and monitoring of identity. digital. Jeff Stewart, however, founded Lenddo, a microcredit platform that deals with access to credit for those who are part of the American middle class . And then, of course, the US Lending Club, one of the first and most important operators in the Social Lending market, led by Renaud Laplanche.
And then Anthony Macciola, who created Kofax , which manufactures software aimed at facilitating requests and access to mortgages and incomes in the large real-estate market or Karl Martin, Canada, founder of Nymi (former Bionym), a project that deals with digital identity, this time with the aim of protecting personal and financial data through biotechnologies for managing access to financial app (for example, a wristwatch that measures heartbeats and allows access to online accounts ).
Finally, from Great Britain Kristo Kaarmann who, by driving TransferWise , has allowed companies, workers and foreign students to have access to a single global platform for money transfer, bypassing excessively burdensome and bureaucratic banking practices and the Swiss Julien Arnolds, the creator of the ‘Numbrs mobile app that enhances the user experience of savers and consumers by giving them the ability to predict the future effect of operations.
In Italy, where a system generally more “plastered” than the dynamic Anglo-Saxon financial world reigns, the tools that are becoming more widespread and that are starting to be held in high esteem by those who are interested in investing their money and their savings in alternative and socially new, on the one hand are the Crowdfunding and on the other the Loan between Individuals, or Peer to Peer Lending, or Social Lending, which recently records interesting and promising trends for the near future. An investment method that derives from an idea that is actually quite simple, but inapplicable without the help of the web and new technologies: avoiding traditional channels and intermediaries, giving a “social” sense to their own money, feeling part of a community that is not by renouncing advantageous interest rates and sharing something with someone even in one’s own private or investment action. Therefore, a branch of the Sharing Economy, which in Italy is moving millions of euros (Smartika’s 2014 loan volume amounted to almost € 18 million) and is destined to expand and grow inexorably.
Because it’s easier, it’s smarter and allows people to make sense of their money.